Natural Food & Drinks Market Size, Trends, Share, Growth, And Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Product Type (Natural Food, Natural Drinks), By Packaging (Paperboard, Cans, Others), By Distribution Channel (Supermarkets/Hypermarkets, Natural or Health Food Store, Convenience Stores, Online Retails, Others), and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

Natural Food & Drinks Market Size and Forecast 2023 to 2030

The Global Natural Food & Drinks Market was valued at USD 110,235.4 Million in 2022 and is anticipated to reach a value of USD 265,710 Million by 2030 expanding at a CAGR of 11.7% between 2023 and 2030.

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Natural foods and beverages are minimally processed and devoid of synthetic ingredients such as stabilizers, emulsifiers, colors, and sweeteners. But no verification program or inspection system guarantees the accuracy of the label. Furthermore, the market for natural food and beverages has a lot of room for expansion since numerous catering establishments, including hotels and restaurants, are committed to serving up nutritious meals and beverages to satisfy the demands of customers who are concerned about their well-being. As traditional foods and drinks are grown and processed using excessive amounts of pesticides, antibiotics, growth hormones, artificial colors, tastes, and sweeteners, there are a number of adverse effects associated with their use. For example, certain chemicals found in food, such as acrylamide and potassium bromate, can lead to major health concerns, including depression, cancer, respiratory illnesses, memory problems, and birth defects. As a result, consumers are choosing more natural foods and beverages in order to be safe and healthy.

How AI is revolutionizing Natural Food & Drinks Market?

AI is enhancing product differentiation, managing inventory, and bespoke nutrition in the natural food and drinks market. Consumer profiling can be completed effectively through analytics that involve the help of artificial intelligence which can assist companies to develop new products that reflect the need for improved nutrient rich and natural products by consumers. AI also centralizes supply chains by encouraging raw materials demand forecasting, promoting the use of sustainable resources and efficient waste control. Additionally, AI makes it possible for brands to provide people who are health-conscious with products customized according to their nutritional requirements. This transformation leads to more sustainable, consumer-focused offerings in the natural food and drinks market.

Natural Food & Drinks Market Major Driving Forces

·         Health and Wellness Trends: Growing consumer worries regarding diabetes, obesity, and various other medical conditions have led them to look for food items that include minimally refined sugars, artificial additives, and preservatives.

·         Eco-Friendly and Sustainable Practices: Concerns about how food production affects the environment are growing among consumers. They are selecting goods that come from sustainable sources, emphasizing waste reduction, biodiversity promotion, and carbon footprint reduction. Ethical sourcing methods and environmentally friendly packaging are increasingly important considerations when making purchases.

·         Rising Disposable Income: Increasing disposable income gives people financial freedom to adopt organic and sustainable solutions rather than synthetic and chemical-based food products. This reduces the risk of many chronic diseases.

·         Innovation in Functional Foods: Demanding functional advantages from their food in addition to nutrition is an increasing trend among consumers worldwide. The general public is becoming more and more interested in natural food innovations such as superfoods, probiotics, and adaptogens.

Natural Food & Drinks Market Key Opportunities

·         Eco-Friendly and Sustainable Options: The market for organic foods and beverages has a chance to create and encourage sustainable options in response to the growing demand for environmentally conscious commodities. Producers can benefit from this trend by providing natural foods and beverages that are sourced and produced ethically.

·         Online Retail and E-commerce Growth: As these platforms continue to rise, natural food and drink producers have the chance to reach a wider audience and increase their market share. Online sales channels facilitate global market penetration and product accessibility.

·         Customization and Personalization: Customers are looking for more specialized and distinctive food items that are catered to their lifestyle and medical needs. Manufacturers of natural foods and beverages can provide customers with personalized choices based on their dietary needs and preferences. This trend opens up new markets for premium and niche products by increasing customer engagement and brand loyalty.

Natural Food & Drinks Market Key Trends

·         The demand for plant-based substitutes in natural foods and beverages is rising as plant-based diets continue to gain popularity.

·         Clean-label products are becoming more popular as a result of consumer preference for transparent, short ingredient lists.

·         In the market for natural foods and beverages, environmental concerns drive demand for products sourced sustainably and packaging that is eco-friendly.

·         Growing consumer concern over their health and a growing interest in natural ingredients and chemical-free food are the main drivers behind the demand for natural foods and beverages.

·         Sustainable packaging and shipping solutions to reduce the environmental impact of natural food and drink distribution

·         Customized and personalized natural food and drinks are becoming a trend, allowing consumers to match their health and medical requirements.

Region-wise Market Insights

North America accounted for the largest market share at 40.1% in 2022 whereas, Asia Pacific is expected to register the fastest growth, expanding at a CAGR of 12.8% between 2023 and 2030.

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With a 40.1% market share and a USD 44,204.4 million market value, North America is the region with the biggest share of the global market for natural foods and beverages. The market in this area is fueled by the rise in popularity of plant-based diets and flexitarian lifestyles, which in turn fuels the demand for plant-based alternatives. Supportive policies and certification programs for organic products are also contributing factors. A strong emphasis is placed on clean-label products, which favor those with easily recognized ingredients and little processing. Additionally, the market is positively receptive to novel functional foods, which encourages the development and adoption of products with additional health benefits.

·         In May 2024, Hain Celestial announced its plans to simplify its food and drinks business range as it looks to drive future growth. The changes were expected to affect its meal prep, snacks, children’s food and beverages lines. In meal prep, the business is looking to streamline the Linda McCartney plant-based meats range, with the goal of pushing the frozen side of the portfolio which is sold in Europe and the UK.

Asia-Pacific is the area seeing the fastest growth rate in the world in the natural food and drink industry, with a compound annual growth rate of 12.8%. Growing worries about lifestyle illnesses and increased knowledge of health and wellbeing are driving this region's industry. The use of natural products with proven health benefits is encouraged throughout the Asia-Pacific region due to the impact of traditional and Ayurvedic treatments. Growing middle class and urbanization, support from the government for organic farming, and the establishment of rules and certifications are some other factors that are driving the market in this region. Also, customer selections are influenced by cultural preferences for natural and minimally processed foods.

Recent Market Developments

·         In October 2023, Amy’s Kitchen, a leader in organic and natural frozen food, announced Family Size Entrées, a new mealtime solution in the freezer section. Embracing a new packaging design, Amy’s was expected to offer six dishes designed to meet the needs of busy families seeking an effortless and delicious dinner that the entire family can enjoy.

·         In May 2022, Solvay announced that it is investing in Suanfarma's Cipan manufacturing site in Lisbon to enhance its biotechnological capabilities for natural ingredients in the food, flavors, and fragrances industries. The deal, finalizing mid-2023, marks a strategic alliance.

·         In July 2019, Gardein, a brand of Conagra Brands, Inc. answered the growing demand for plant-based food by expanding its line of meat-free dishes, including new items that feature pea and wheat protein.

Market Competition Landscape

The market for natural foods and beverages is very competitive, with both international and local businesses present. The market for natural foods and beverages has seen consolidation as a result of mergers and acquisitions, whereby larger businesses have acquired smaller competitors in order to bolster their market positions and broaden their product offerings. Due to this tendency, the big companies have emerged with a wide geographic reach and a variety of products. Businesses are using methodology more and more in the natural food and drink sector to increase productivity and environmental sustainability. Companies with a broad geographic presence have an advantage in accessing diverse markets and opportunities. They can leverage their global or regional footprints to expand their market share and diversify their project portfolio. Local and regional pipeline contractors possess a competitive edge in their particular markets due to their familiarity with local laws, cultural quirks, and project-specific specifications.

Prominent entities in the worldwide natural food and beverage industry employ diverse organic and inorganic tactics to fortify and enhance their market standing. Leading companies in the industry include:

·         Organic Valley

·         Nature's Path

·         Clif Bar & Company

·         Hain Celestial Group

·         Beyond Meat

·         Annie's Homegrown

·         Organic Gemini

·         Kashi

·         Suja Juice

·         Chobani

·         Amy's Kitchen

·         Nature's Best

·         SunOpta

·         Lundberg Family Farms

·         Earthbound Farm

A large variety of organic dairy products, eggs, and meats are produced by the US cooperative of organic farmers known as Organic Valley. Sustainable farming techniques are emphasized by the cooperative.  Kashi, a Kellogg's subsidiary, is well-known for its plant-based and whole-grain cereals, snacks, and frozen dinners. Sustainable agricultural methods and non-GMO ingredients are highlighted by the company.  SunOpta is a multinational corporation that specializes in organic and non-GMO ingredients. It provides food producers, retailers, and foodservice providers with a broad selection of natural and plant-based goods.