Argan Oil Market Size, Trends, Share, Growth, and Opportunity Forecast, 2025 - 2032 Global Industry Analysis By Type (Conventional and Organic), By Application (Cosmetics, Food, Pharmaceuticals, and Others), By Distribution Channel (Online, Supermarkets & Hypermarkets, Specialty Stores, and Others), By End-Use (Personal Care, Industrial Use, and Others), and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

Argan Oil Market Size and Forecast 2025 to 2032

The Global Argan Oil Market was valued at USD 374.1 Million in 2024 and is anticipated to reach a value of USD 774.6 Million by 2032 expanding at a CAGR of 9.6% between 2025 and 2032. The growing awareness of the health and beauty benefits of argan oil, alongside its natural origin, is driving market demand. Furthermore, consumer preferences for natural and organic products are driving market expansion. The increasing usage of argan oil in cosmetics and haircare formulations is likely to drive demand higher around the globe.

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Argan oil, also known as "liquid gold," has gained popularity in a variety of industries due to its numerous health and cosmetic benefits. The oil, derived from the Moroccan argan tree, is high in vital fatty acids, antioxidants, and vitamins, making it a popular ingredient in personal care products, particularly in the cosmetics industry. As people prefer natural and organic ingredients in cosmetic products, demand for argan oil has increased significantly. Argan oil is utilized in the food and pharmaceutical industries as well as cosmetics, where it is prized for its anti-inflammatory, hydrating, and therapeutic effects. During the projected period, the market is expected to expand due to greater consumer awareness, rising disposable incomes, and a shift toward natural, plant-based goods. With rising uses, the worldwide argan oil market is expected to rise steadily from 2025 to 2032.

How AI is Transforming Argan Oil Market

Artificial intelligence (AI) is transforming the argan oil industry by streamlining production processes, improving supply chain management, and increasing product quality. AI-powered solutions are being used to monitor argan tree plantations, assuring sustainable harvesting practices and increasing production. AI-powered sensors are incorporated to monitor parameters such as soil quality, weather patterns, and plant health, allowing farmers to make data-driven decisions that maximize yield while reducing resource waste.

In the supply chain, AI helps with inventory management and demand forecasts. AI helps businesses estimate demand more precisely by studying historical sales data and market patterns, resulting in prompt restocking and reduced overproduction. AI technologies also optimize logistics, ensuring effective distribution from Morocco to worldwide markets while cutting lead times and transportation costs.

Artificial intelligence is also improving product quality control in the cosmetics and food industries. Automated systems can detect contaminants or discrepancies in oil quality throughout the extraction process, ensuring that the finished product fulfills strict industry standards. As the market for premium-grade argan oil expands, AI's role in assuring consistency and purity will become increasingly important, giving businesses a competitive advantage in terms of quality and efficiency.

Argan Oil Market Major Driving Forces

·         Increasing Demand for Natural Cosmetics: As consumers become more aware of the negative consequences of synthetic chemicals in personal care products, the demand for natural and organic cosmetics grows. Argan oil, with its nourishing characteristics, is widely used in skincare and haircare products, driving market demand.

·         Health Benefits of Argan Oil: As people become more aware of the health benefits of argan oil, such as its anti-inflammatory and antioxidant characteristics, its use has increased in the pharmaceutical and food industries. It is proven to promote heart health and help treat a variety of skin diseases.

·         Growing Popularity in the Food Industry: Argan oil is gaining traction in the gourmet food business, particularly in Europe and North America. It is used as a high-end cooking oil due to its rich nutty flavor and health advantages, which helps to drive market expansion.

·         Sustainable Sourcing Initiatives: Through ethical sourcing and fair trading methods in Morocco, argan oil has become a sustainable and socially responsible product that appeals to environmentally aware consumers.

Argan Oil Market Key Opportunities

·         Expanding into New Geographic Markets: With increased awareness of argan oil's benefits, markets in Asia Pacific and South America represent untapped prospects for growth. These regions are experiencing increased demand for natural and organic personal care products, which presents profitable growth opportunities.

·         Diversification of End-Use Applications: Aside from cosmetics and food, argan oil's use in pharmaceuticals is predicted to grow. Companies can look into prospects in therapeutic products, such as vitamins or skin care formulas, to generate new revenue.

·         Sustainable and Ethical Certifications: Obtaining certifications for sustainable sourcing and ethical production might lead to new market opportunities. Consumers and businesses alike are placing a greater emphasis on eco-friendly and fair-trade products, giving argan oil firms the possibility to grab this environmentally concerned market sector.

·         Partnerships with Luxury Brands: Working with premium or luxury personal care brands can help increase product visibility and market share. Premium skincare products frequently seek high-quality natural ingredients, and argan oil fits nicely into this category.

Argan Oil Market Key Trends

·         Customers are increasingly seeking products that are both organic and ethically sourced. Argan oil, especially when certified organic or fair trade, is becoming increasingly popular in a variety of industries, including personal care.

·         Argan oil is becoming more popular in premium cosmetics due to its anti-aging and hydrating characteristics. This trend is projected to continue, with a rise in its use in high-end beauty products.

·         With the advent of online shopping, argan oil products are becoming more accessible to a global audience. E-commerce platforms enable firms to target specialized markets and provide consumers a diverse range of product possibilities.

·         Businesses are beginning to use AI technologies for sustainable farming and extraction operations, guaranteeing that production is both efficient and ecologically benign.

Region-wise Market Insights

North America accounted for the largest market share at 34.9% in 2024 whereas, Asia Pacific is expected to register the fastest growth, expanding at a CAGR of 10.2% between 2025 and 2032.

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North America held the highest share of the worldwide argan oil market. The region's dominance is fueled by a high demand for natural personal care products and growing consumer knowledge of the benefits of argan oil in skincare and haircare products. The US industry, in particular, is expanding rapidly, driven by increased demand for premium cosmetics and natural components.

Asia Pacific is expected to be the fastest-growing region, expanding at a 10.2% CAGR between 2025 and 2032. The region's expansion is fueled by rising disposable incomes, increased knowledge of beauty goods, and the growing appeal of natural and organic cosmetics. Countries such as China, Japan, and India are becoming important markets for argan oil-based skincare and haircare products.

In Europe, the market is also expanding rapidly, with nations such as France, Germany, and the United Kingdom exhibiting considerable demand for organic and fair-trade certified argan oil. The Middle East and Africa region, particularly Morocco, is a major producer and exporter of argan oil globally.

Recent Developments

·         In February 2025, Moroccanoil launched its first fine fragrance, L’Originale Eau de Parfum, featuring actress Adria Arjona as the face of the campaign. The fragrance captures the signature scent of the brand's iconic hair and body products, embodying Mediterranean-inspired elegance. Moroccanoil seeks to expand its presence in the luxury fragrance market through this debut.

·         In February 2023, Moroccanoil launched "Moroccanoil: The Collective," a platform designed to spotlight creative artists and professionals across various industries, promoting their innovative work. The initiative aims to foster creativity and collaboration, providing a space where featured individuals share their stories and artistry. Moroccanoil continues its commitment to beauty, fashion, and cultural contributions through this project.

Market Competition Landscape

The global argan oil market is highly competitive, with key players focusing on product quality, ethical sourcing, and sustainable practices to differentiate themselves. Leading businesses are investing in organic certifications and fair-trade policies to accommodate the growing demand for natural and ecologically friendly products.

Key efforts include extending distribution channels, notably e-commerce, to reach a larger consumer base. Companies are also developing alliances with premium beauty and cosmetic brands to strengthen their market position. Sustainability and transparency in sourcing procedures have emerged as significant competitive factors, with customers preferring firms that prioritize ethical production methods.

As the industry grows, new entrants are focused on specialized items and organic offers to gain market share. Mergers and acquisitions are projected to drive market consolidation, particularly in the premium skincare area. AI and technology-driven sustainable farming and extraction techniques are projected to intensify competitiveness in the future years.

Key players in the global argan oil market implement various organic and inorganic strategies to strengthen and improve their market positioning. Prominent players in the market include:

·         L’Oréal S.A.

·         Olvea Group

·         Pure Argan Co.

·         Saadia Organics

·         Josie Maran Cosmetics

·         Zineglob SARL

·         Arganour

·         Moroccanoil

·         Arganisme Cosmetics S.A.R.L.

·         Nadifi Argan Oil

·         Groupe Rocher

·         Essence of Morocco

·         Greenleaf Botanique

·         Zitounya